Branding and Visual Identity Guidelines February 2016 ABOUT THE WORLD BANK GROUP The World Bank Group (WBG) comprises five global institutions working with a single strategy of achieving the twin goals of ending extreme poverty by 2030 and boosting shared prosperity: IBRD | The International Bank for IFC | International Finance Corporation is the Reconstruction and Development is the largest global development institution focused original World Bank institution, providing exclusively on the private sector, helping loans and other assistance primarily to developing countries achieve sustainable growth middle-income countries. by financing investment, mobilizing capital in international financial markets, and providing IDA | The International Development advisory services to businesses and governments. Association is the part of the World Bank that helps the world’s poorest countries, MIGA | The Multilateral Investment Guarantee providing concessional loans, grants, Agency promotes foreign direct investment and guarantees for programs that boost into developing countries. offering political risk economic growth, reduce inequality, and insurance (guarantees) to investors and lenders. improve people’s living conditions ICSID | The International Centre for Settlement of Investment Disputes provides international Together, IBRD and IDA make facilities for conciliation and arbitration of up the World Bank. investment disputes. WORLD WORLD BANK BANK GROUP GROUP | VISUAL | BRANDING AND VISUAL IDENTITY GUIDE IDENTITY GUIDELINES 3 ABOUT THIS GUIDE How to Use This Guide The following pages provide an overview of the WBG visual identity system, applicable to both print and online uses. Use it as your tool to determine what to do and not to do as you present WBG material internally or externally. No logos or brand identities that carry the name of the WBG or its member institutions may be created without adhering to the system outlined in this guide. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 4 TABLE OF CONTENTS 1.0 DEFINING THE BRAND 7 4.0 PARTNERSHIPS AND Understanding the World Bank Group 7 PRODUCTS BRANDING 35 Access All WBG Branding Assets Online 8 How the System Works 35 The Partnerships/Products Branding System 36 Category 1 Partnerships 38 Execution Examples: Category 1 39 2.0 VISUAL IDENTITY 9 Category 2 Partnerships 42 Logos, Typography & Color 9 Execution Examples: Category 2 43 Logos Overview 10 Category 3 Products 45 Distinction of WBG & World Bank Logos 11 Execution Examples: Category 3 46 About the WBG Logo 12 About the WBG Globe 13 The WBG Logo 14 The WBG Logo: Overview & Clear Zone 15 5.0 USAGE EXAMPLES 48 The WBG Logo: Versions 16 Presentation 48 Corporate Colors Overview 17 Backdrops 50 Corporate Colors 18 Standing Banners 50 Secondary Colors 19 Business Cards 51 WBG Fonts Overview 20 E-Signature 53 Primary Font 21 Fact Sheets 55 Secondary Font 22 Corporate Powerpoint 56 Approach & Rules 23 Corporate Stationery 57 E-Newsletters and E-Vites 58 Websites 59 Social Media 62 3.0 PARTNERED BRANDS & Special Initiatives 63 LOGO VARIATIONS 23 Flags and Gift Items 64 Logo Hierarchy 24 Logo Usage Violations 66 WBG Institution Seals 25 Member Institution Brands 26 Member Institution Brands With VPU Distinction 27 6.0 PUBLICATIONS 67 Integrated Entities Brands 28 Guidelines 67 Multiple Entities Logo Lockups 31 Logo Placement 68 Special Cases 32 Logo Color Options 72 WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 5 1.0 | DEFINING THE BRAND UNDERSTANDING THE WORLD BANK GROUP The World Bank Group brand demonstrates that we work together, leveraging our member institutions’ distinctive strengths to provide customized solutions to the world’s toughest development challenges. The World Bank Group Brand Represented first and foremost by our logo, the WBG branding system has been in full effect since July 1, 2014. It aligns the member institutions’ once-disparate logos (as well as those of other sub-entities) into an overarching organization, allowing us to present ourselves consistently to all stakeholders. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 7 1.2 | DEFINING THE BRAND ACCESS ALL WBG BRANDING ASSETS ONLINE All key WBG visual identity assets can The set includes all logos and be found at WBGVisuals. templates necessary for consistent branding of our material. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 8 2.0 | VISUAL IDENTITY LOGOS, TYPOGRAPHY & COLOR The WBG branding system uses a distinct visual identity comprising official logos, colors, and typography. Together, they represent the dynamism and energy of our brand. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 9 2.1 | VISUAL IDENTITY LOGOS OVERVIEW Use the WBG logo when the situation reflects collaborative involvement of the member institutions and the messaging and materials represent a Group voice. Use the member institution logo when each one is speaking in its own voice, to its own audiences. The WBG logo complements the World Bank and other member institution logos. It does not replace them. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 10 2.2 | VISUAL IDENTITY DISTINCTION OF WBG & WORLD BANK LOGOS Which Logo to Use and When World Bank Group vs World Bank: Explaining the Distinction The WBG is an umbrella-level organization comprising member institutions overseen by the same President and Senior Management Team and operating with one overall strategy. When To Use the WBG logo The WBG logo may be used to support any activities of the President, or that involve two or more WBG member institutions working together—including the integrated Vice Presidential Units (VPUs), the Global Practices, joint publications, or others. But it does not replace the World Bank logo. When To Use the Member Institution Logo Each WBG institution continues to maintain its own identity. So use the individual World Bank, IFC, and MIGA logos to support any activities in which they are operating alone. ICSID’s logo is not currently part of the WBG visual identity system. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 11 2.3 | VISUAL IDENTITY ABOUT THE WBG LOGO The WBG logo is a ‘chapeau,’ representing the umbrella brand that brings together the World Bank, IFC, and MIGA logos. The logo symbolizes focus (the focal point in the new globe), innovation and dynamism (the gradient’s halo light representing new thinking, insights, and approaches), and openness (the opening in the globe). These are essential attributes of the modern WBG that underline our commitment to ending extreme poverty and boosting shared prosperity. Logo Elements Symbol Logotype Go to page 23 for information on Member Institution Logos. English versions are shown here, with translations available on Logo Central. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 12 2.4 | VISUAL IDENTITY ABOUT THE WBG GLOBE The globe may not be taken out of the logo and treated as a prominent separate standalone design element, or appear in a color that is not part of the logo design. Other design elements also may not be added to the globe, nor may ‘special case’ exceptions such as those seen on pages 32- 33 be created without the approval of Brand Management. While it is at times used as a secondary identifier on book spines where there is insufficient room for a full logo, and also appears as a social media icon and as a “watermarked” enhancement alongside the official logo in our templates, the globe should otherwise not be broken out from the full logo with its identifying text. The Globe WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 13 2.5 | VISUAL IDENTITY THE WBG LOGO Main Version Alternate Version (Vertical Stacked) WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 14 2.6 | VISUAL IDENTITY THE WBG LOGO: OVERVIEW & CLEAR ZONE Main Version X X = Clear zone Position, size, and colors, along with the spatial and proportional relationships of the logo elements, are predetermined and should not be altered. Alternate Version (Vertical Stacked) The minimum reproduction size of the horizontal logo is 0.4” (10mm) in height and 1.18” (30mm) in width for the vertical logo. Clear zone refers to a X X = Clear zone distance of “X” as a unit of measurement surrounding each side of the World Bank Group logo. “X” equals the square width of the letter “W” found in the WBG logotype. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 15 2.7 | VISUAL IDENTITY THE WBG LOGO: VERSIONS Logo Versions Full color for print: Pantone (PMS) and CMYK File Names Horizontal-PMS.ai Full color for digital/web: RGB WBG_Horizontal-CMYK.eps / .tif WBG_Vertical-PMS.ai WBG_Vertical-CMYK.eps / .tif WBG_Horizontal-RGB.jpg / .png Low Resolution Files for Web: WBG_Horizontal-RGB-web.jpg / .png WBG_Vertical-RGB-web.jpg / .png Grayscale Version File Names WBG_Horizontal-Grayscale.jpg / .png /.eps / .tif / .ai WBG_Vertical-Grayscale.jpg / .png / .eps / .tif / .ai Black Version File Names WBG_Horizontal-black.jpg / .png /.eps / .tif / .ai WBG_Vertical-black.jpg / .png /.eps / .tif / .ai White Version File Names WBG_Horizontal-white.png /.eps / .tif / .ai WBG_Vertical-white.png /.eps / .tif / .ai WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 16 2.8 | VISUAL IDENTITY CORPORATE COLORS OVERVIEW The WBG’s corporate blue colors add new personality— helping present us to the world. They make us instantly recognizable, and are supplemented by a secondary color palette that can be used for highlight purposes. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 17 2.9 | VISUAL IDENTITY CORPORATE COLORS Solid Blue Bright Blue 289 Process Cyan 96 39 0 73 100 0 0 0 0 35 69 0 173 228 #002244 #009FDA 5003 Sapphire Blue 5015 Sky Blue Black White Black – 0 0 0 100 0 0 0 0 0 0 0 225 225 225 #000000 #FFFFFF 9005 9010 As needed, the corporate colors may also be Secondary colors may be used in various highlighted with colors from the secondary combinations based on value, density, and palette on the following page, which consists complementarity to one another, but they of a brighter range of colors offset against a should not dominate the corporate blues in limited range of darker, more neutral ones. Group-level communications material paired with a wide range of photography. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 18 2.10 | VISUAL IDENTITY SECONDARY COLORS Brighter / More Saturated (Tints shown below range from 80/20%) Warm PMS 1655 C PMS 7549 C PMS 185 C PMS 1495 C CMyK 0, 85, 100, 0 CMyK 0, 31, 100, 0 CMyK 91, 100, 92, 1 CMyK 0, 54, 95, 0 rGb 240, 80, 35 rGb 253, 183, 20 rGb 235, 28, 45 rGb 247, 141, 40 HeX F05023 HeX FDB714 HeX 2EB1C2D HeX F78D28 Cool PMS 320 C PMS 7481 C PMS 2602 C PMS 3275 C CMyK 100, 11, 38, 1 CMyK 91, 0, 97, 0 CMyK 56, 99, 0, 0 CMyK 100, 0, 54, 0 rGb 0, 156, 167 rGb 0, 171, 81 rGb 135, 43, 144 rGb 0, 169, 150 HeX 009CA7 HeX 00AB51 HeX 872B90 HeX 00A996 Neutral/More Muted Warm PMS 7622 C PMS 7578 C PMS 7556 C CMyK 26, 96, 86, 24 CMyK 8, 71, 97, 1 CMyK 27, 43, 100, 5 rGb 152, 37, 43 rGb 225, 106, 45 rGb 184, 140, 29 HeX 98252B HeX E16A2D HeX B88C1D Cool PMS 7447 C PMS 7715 C PMS 336 C CMyK 71, 80, 28, 12 CMyK 100, 44, 52, 22 CMyK 99, 36, 75, 27 rGb 97, 71, 118 rGb 0, 96, 104 rGb 0, 100, 80 HeX 614776 HeX 006068 HeX 006450 WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 19 2.11 | VISUAL IDENTITY WBG FONTS OVERVIEW Andes and Arial are the WBG logotype fonts, but do not have to be used in cover, body copy, or official correspondence. They provide a strong, contemporary look to support the WBG brand in a variety of languages. Andes is available for free download from Logo Central, and also available in all World Bank Group ED7 computer font libraries. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 20 2.12 | VISUAL IDENTITY PRIMARY FONT PRIMARY FONT Our primary logo font family is Andes. This sans serif font is available in various weights. For our purposes, the most commonly used are ExtraLight, Regular and Bold. Andes Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?,.:/+-€$@ Andes Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?,.:/+-€$@ Andes ExtraLight ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?,.:/+-€$@ WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 21 2.13 | VISUAL IDENTITY SECONDARY FONT SECONDARY FONT Our secondary logo font family is Arial. This sans serif system font is used in many document formats such as Word, PowerPoint and other applications. Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?,.:/+-€$@ Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?,.:/+-€$@ WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 22 3.0 | PARTNERED BRANDS & LOGO VARIATIONS APPROACH & RULES The member institution logos use the same globe and colors that appear in the WBG logo. They went into full implementation on July 1, 2014, replacing the previous logos. The logos are available in horizontal and vertical The IFC and MIGA logos otherwise retain versions, and in color, black, grayscale, much of their previous appearance. The World and white formats. Bank logo has been revised to add permanent visibility for IBRD and IDA. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 23 3.1 | PARTNERED BRANDS & LOGO VARIATIONS LOGO HIERARCHY Umbrella Brand Member Institution Brands (World Bank, IFC, MIGA) Member Institution Brands with VPU Distinction Integrated Entities Brands (Global Practices, CCSA, Integrated VPUs) A ricultur Educ tion Multiple Entity Logos Lockup En r & Extr ctiv s Environm nt & N tur l R sourc s WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 24 Fin nc & M rk ts 3.2 | PARTNERED BRANDS & LOGO VARIATIONS WBG INSTITUTION SEALS WBG Institution Seals It is important not to confuse the WBG logo and its member institution logos with the member institution seals. Unlike the logos, the seals are NOT intended for use in publications, signage, advertisements, or other promotional materials. Part of a group of similar emblems for the WBG member institutions, the seals are used on items such as legal documents, certificates, and debt instruments. They are included here for your information, but avoid using them in graphic design. When in doubt, check with Brand Management. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 25 3.3 | PARTNERED BRANDS & LOGO VARIATIONS MEMBER INSTITUTION BRANDS Overview These are the only official World Bank, IFC, and MIGA logos, available in color, grayscale, and black and white versions. Other versions may not be used. Do not truncate the globes or text in an attempt to create any new customized logos. The updated World Bank, IFC, and MIGA logos are available in color, grayscale, and black and white versions, in all the same formats as the new WBG logo. The logos are available in horizontal and vertical versions. When used alone, always include “World Bank Group” in each institution’s logo. NOTE: The World Bank logo must always include the line saying IBRD • IDA | WORLD BANK GROUP English versions are shown here, with translations available on Logo Central. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 26 3.4 | PARTNERED BRANDS & LOGO VARIATIONS MEMBER INSTITUTION BRANDS WITH VPU DISTINCTION VPU Distinction Logos Individual World Bank VPU names are identified in dark blue Arial text running beneath a horizontal line appearing underneath the intact World Bank logo, including the references to IBRD and IDA. These designations are for internal use only (Intranet sites, posters, invitations, wall signage, presentations and handouts, etc.). VPUs should not use their own taglines, specialized logos, or other visual identifiers. Institution Logo with VPU Distinction VPU placed under standalone entity brand logo, separated by a horizontal line. Institution Logo with VPU Distinction Plus Unit Name VPU sub-category, department or region separated by a bullet point. Sub-category, department or region to be designated using brand bright blue color. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 27 3.5 | PARTNERED BRANDS & LOGO VARIATIONS INTEGRATED ENTITIES BRANDS Global Practices, Cross-Cutting Solution Areas Logos The World Bank Group logo can also carry a secondary line of text listing the name of a Vice Presidential Unit, Global Practice or Cross-Cutting Solution Area, or other business line. This text will always run in bright blue, Andes font below World Bank Group. These sublogos may be used externally on email signatures, presentations, marketing collateral, and report covers intended for a specialized audience, for example a gathering of industry experts. When addressing a general external audience – for example in press releases, websites, flagship publications, use the WBG corporate logo instead. In those cases, the intent is to focus reader attention on the World Bank Group identity, not the practice area topic. A ricultur Global practice is called out using Andes font face in bright blue corporate brand color. Educ tion The following Global Practice/CCSA En r for & logos are available download: Extr ctiv s Agriculture Macroeconomics & Fiscal Management Climate Change Poverty & Equity Education Public-Private Partnerships Environm nt & N turSocial, Energy & Extractives l R sourc s Rural & Resilience Urban, Environment & Natural Resources Trade & Competitiveness Finance & Markets Transport & ICT Fragility, Conflict & Violence Water Gender Fin nc & M rk ts Governance A list of all the above Global Health, Nutrition & Population Practices and VPUs are Jobs available on Logo Central. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 28 3.6 | PARTNERED BRANDS & LOGO VARIATIONS INTEGRATED ENTITIES BRANDS (CONTINUED) IFC Branding in the Joint Global Practices All GPs are branded WBG by definition. This follows accepted best practice in brand management of ‘branding to the highest level’ whenever possible. Such an approach helps build public awareness of the umbrella organization while simultaneously leveraging the brand value of relevant business groups within the organization. However, two joint GPs (Trade & Competitiveness, Finance & Markets) now deliver advisory products that were previously branded only to IFC. These products have strong IFC name recognition in local markets that should be preserved. We must avoid promoting these products with ad hoc visuals that risk confusing clients. Instead a clear and consistent approach should be followed, an approach that shows these products are tied to both the IFC and WBG brands. When IFC delivers advisory services funded by an IFC-managed trust fund in a GP, the following visual is to be used. Branding Solution for Maintaining IFC Visibility This is not an all-purpose replacement for the corporate IFC logo. It may be used only in specific cases where IFC’s visibility within GP operations needs to be emphasized, such as: • Press releases • Fact sheets • Standing banners referring to IFC advisory products now managed by GPs • PowerPoint presentations • Invitations and letters, in particular to private sector partners • Signage, backdrops, and other branding for public events • Marketing material Other Trade & Competitiveness and Finance & Markets products funded by non-IFC sources continue to follow the branding approach outlined on p. 28. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 29 3.7 | PARTNERED BRANDS & LOGO VARIATIONS INTEGRATED ENTITIES BRANDS (CONTINUED) WBG Integrated VPU Logos Integrated VPU name is called out using Andes font face in bright blue corporate brand color. The following VPU logos are available for download: Chief Risk Officer Development Finance Equitable Growth External and Corporate Relations Finance & Accounting Human Development Human Resources Information and Technology Solutions Internal Audit Leadership, Learning & Innovation Office of Ethics & Business Conduct Sustainable Development A list of all the above Global Practices and VPUs are available on Logo Central. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 30 3.8 | PARTNERED BRANDS & LOGO VARIATIONS MULTIPLE ENTITIES LOGO LOCKUPS Partnered Brands Logo Lockups The WBG has unified its brand architecture using a ‘partnered brands approach’ under which the World Bank, IFC, and MIGA logos maintain the best of their previous look while being refreshed with the new color and globes of the WBG logo. This underscores the fact that we are coordinated institutions, working to achieve the same goals in support of a larger WBG brand value proposition. Entity 1 Entity 2 Entity 3 Other versions showing the member institutions in different combinations are also available as needed. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 31 3.9 | PARTNERED BRANDS & LOGO VARIATIONS SPECIAL CASES Independent Evaluation Group (IEG) The Independent Evaluation Group (IEG), which reports directly to the Board but is not a separate member institution like the World Bank, IFC or MIGA, needs a slightly different look. To maintain its special appearance within the family of institutions, IEG has migrated its previous logo into the WBG colors and adopted the new globe, while keeping its previous font and spacing. WBG Integrity VPU It is also important that the WBG Integrity VPU has a somewhat distinctive appearance within the institution, given the independent nature of its investigative work. Its previous logo has also migrated into the new visual identity system, adopting the corporate globe, colors, and typefaces but retaining some other previous design elements. Inspection Panel The Inspection Panel also has autonomous status within the World Bank as an independent oversight body, and thus merits a slightly different visual. This logo transitions some of its previous logo’s elements into compliance with the WBG system. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 32 3.10 | PARTNERED BRANDS & LOGO VARIATIONS SPECIAL CASES (CONTINUED) OPTION 1 Treasury in Andes, horizontal lines Recommended The World Bank Treasury VPU Tr sur The World Bank Treasury VPU does not require use of IBRD and IDA in its logo. It is a unique case, not to be replicated by others. It has a different variation of the logo in order to avoid implications of joint liability among World Bank Group entities vis-à-vis bond investors and market counterparts, and to maintain consistency with its long-established presence in the financial markets. Tr sur Tr sur WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 33 4.0 | PARTNERSHIPS AND PRODUCTS BRANDING HOW THE SYSTEM WORKS In addition to its own core operations, the WBG has long managed many donor-supported partnership and product sub- brands, and continues to launch new ones each year. Collaborative in nature, these partnerships and A new approach is now in place that subtly products have often been inconsistently branded, identifies each program and activity’s connection frequently using independent looks that do not to the WBG overarching brand in ways that also accurately reflect the WBG’s true role. work well for donors and other stakeholders. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 35 4.1 | PARTNERSHIPS AND PRODUCTS BRANDING THE PARTNERSHIPS/PRODUCTS BRANDING SYSTEM How the System Works These collaborative operations now follow our larger system to more accurately reflect operational realities, categorized as follows: PARTNERSHIPS/PRODUCTS BRANDING (Could also be World Bank or IFC – see p. 37) Category 1 Category 2 Category 3 Cobranded Programs & Activities WBG-Branded Programs & Activities WBG-Branded Products Definition: WBG-led multi- Definition: WBG-managed donor Definition: Unique donor- stakeholder collaboration with a or multidonor trust fund generally supported, externally oriented distinct presence of its own, based used to enhance operations, with entity with a growing public on a WBG-administered secretariat reporting back to partners; no presence of its own, differentiated and multi-donor trust fund, with distinct presence apart from WBG. from other conventional WBG partners actively involved in right activities governance, strategy and decisions Branding: Do not need their own logos. WBG branding sufficient. Branding: May use their own logos Branding: May use their own logos Can depict name with a strong text alongside WBG unifiers. Must alongside WBG unifiers. New treatment, with WBG unifier and clearly leverage the power of the programs should be developed in donor credits if needed WBG or member institution brand compliance with WBG branding and not try to become a standalone and visual ID system, adding the EXAMPLES: Central Asia Energy– brand; use “An Innovation of World World Bank or WBG unifier. Existing Water Development Program, Bank Group” or a similar unifier programs typically already have Global Food Safety Partnership, alongside logo. their own logos, but need to add Somalia Multi-Partner Fund, others unifiers to ensure our leadership EXAMPLES: Scaling Solar, Lighting role is clearly differentiated from Global, SME Finance Forum, others that of other partners. EXAMPLES: GFF, InfoDev, PPIAF, Extractives Global Programmatic Support, others WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 36 4.2 | PARTNERSHIPS AND PRODUCTS BRANDING THE PARTNERSHIPS/PRODUCTS BRANDING SYSTEM (CONTINUED) Unifiers A unifier element has been created to establish an appropriate relationship between WBG and member institution-led partnerships/products and the umbrella brand. For Category 1 and 2 partnerships, the unifier carries “Supported By” wording, and the program manager and communications lead may determine whether to use World Bank or WBG, in consultation with their GP or Regional VPU leadership. WBG UNIFIER For Category 3 products, other wording such as “Brought to You By” or “An Innovation Of” is available. IFC cobranded products/partnerships typically are in Category 3. WBG UNIFIER Categories 1 & 2 OPTIONS INCLUDE verarching grams, the dient World Bank Group The World Bank added OPTIONS INCLUDE verarching rograms grams, the Bank logo SUPPORTED BY SUPPORTED BY dient pported added rograms Bank logo ship with SUPPORTED BY SUPPORTED BY or existing pported and essarily ship with ou by”, or existing Category 3 and MANAGED BY essarily World Bank Group The World Bank ou by”, MANAGED BY AN INNOVATION OF A PARTNERSHIP OF AN INNOVATION OF A PARTNERSHIP OF IFC AN INNOVATION OF WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 37 4.3 | PARTNERSHIPS AND PRODUCTS BRANDING THE PARTNERSHIPS/PRODUCTS BRANDING SYSTEM (CONTINUED) Collateral Guidelines: Category 1 Partnerships Once a WBG-led partnership or product’s brand hierarchy is established, it should be reflected consistency in all material as explained below: CATEGORY 1 PARTNERSHIPS: Cobranded Programs & Activities BUSINESS CARDS WEBSITES PPTs E-NEWSLETTERS Dedicated staff may use If using independent URLs, May use their own Follow website’s header double-sided design websites may have their template design, showing design. indicating WBG email own design distinct from partnership logo and and street address (Front: worldbank.org. Headers WBG unifier in parallel, partnership logo/ contacts; should show partnership appropriately sized and Back: WBG unifier and logo and WBG unifier in positioned. short description) parallel, appropriately May also use WBG sized and positioned to cobranded slide template. Other staff to use standard connect a collaborative, WBG cards WBG-led initiative. REPORT COVERS/ BROCHURES E-SIGNATURES Donors and other partners Balance partnership SIGNAGE/EVENT Dedicated staff may use to be clearly identified in logo and WBG unifier PROMO stacked design indicating footer or separate tab appropriately. Balance partnership WBG email and street logo and WBG unifier address (Top: partnership WBG role accurately Donors can be credited appropriately. logo/contacts; Bottom: described in “About Us” (with or without logos) WBG unifier) page text on front cover, inside cover, or back cover, or in Other staff would not SOCIAL MEDIA acknowledgments. May have their own channels and icon Before creating a logo for a new Category 1 partnership, please check with Brand Management and be conscious of the need for using the unifier. Please also check with Brand Management when migrating existing Category 1 partnership logos into compliance with the system, using the unifier. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 38 4.4 | PARTNERSHIPS AND PRODUCTS BRANDING EXECUTION EXAMPLES: CATEGORY 1 InfoDev E-newsletter NOTE: New partnership logo displayed alongside World Bank Group unifier. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 39 4.5 | PARTNERSHIPS AND PRODUCTS BRANDING EXECUTION EXAMPLES: CATEGORY 1 PPIAF BBL Announcement NOTE: New partnership logo displayed alongside World Bank Group unifier. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 40 4.6 | PARTNERSHIPS AND PRODUCTS BRANDING Extractives Global Programmatic EXECUTION Support EXAMPLES: CATEGORY 1 (EGPS) A Multi-Donor Trust Fund EGPS Brochure NOTE: New partnership logo displayed alongside World Bank unifier. Extractives Global Programmatic Support (EGPS) A Multi-Donor Trust Fund WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 41 4.7 | PARTNERSHIPS AND PRODUCTS BRANDING THE PARTNERSHIPS/PRODUCTS BRANDING SYSTEM Collateral Guidelines: Category 2 Partnerships CATEGORY 2 PARTNERSHIPS: WBG-branded Programs & Activities BUSINESS CARDS/ WEBSITES PPTs E-NEWSLETTERS E-SIGNATURES Reside only on Use WBG cobranded slide Follow website’s header Use standard WBG cards worldbank.org with template, crediting donors design. (may list partnership in partnership name listed as necessary. staff title if desired) text-only. Headers/footers follow its standard design. REPORT COVERS/ BROCHURES Donor role accurately Follow conventional WBG described. format, crediting donors appropriately. SIGNAGE/EVENT SOCIAL MEDIA PROMO Do not have their own Donors can be credited Balance partnership channels and icons. (with or without logos) name WBG or member on front cover, inside institution logo or unifier cover, or back cover, or in appropriately. acknowledgments. Please check with Brand Management when phasing out existing Category 2 partnership that are no longer in compliance with the system. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 42 4.8 | PARTNERSHIPS AND PRODUCTS BRANDING EXECUTION EXAMPLES: CATEGORY 2 Central Asia Energy-Water Dev. Program Page on Worldbank.org WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 43 4.9 | PARTNERSHIPS AND PRODUCTS BRANDING EXECUTION EXAMPLES: CATEGORY 2 Somalia Multi-Partner Fund Report Cover WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 44 4.10 | PARTNERSHIPS AND PRODUCTS BRANDING THE PARTNERSHIPS/PRODUCTS BRANDING SYSTEM Collateral Guidelines: Category 3 Products CATEGORY 3 PRODUCTS: WBG Branded Products BUSINESS CARDS/ WEBSITES PPTs E-NEWSLETTERS E-SIGNATURES If using independent URLs, May use their own Follow standard WBG Use standard WBG cards websites may have their template design, showing header design. and e-signatures. own design distinct from partnership logo and worldbank.org. Headers WBG unifier in parallel, should show partnership appropriately sized and logo and WBG unifier in positioned. parallel, appropriately May also use WBG sized and positioned to cobranded slide template. connect a collaborative, WBG-led initiative. REPORT COVERS/ BROCHURES Donors and other partners Balance partnership SIGNAGE/EVENT to be clearly identified in logo and WBG unifier PROMO footer or separate tab appropriately. Balance partnership name WBG or member WBG role accurately institution logo or unifier described in “About Us” appropriately. page text SOCIAL MEDIA May have their own channels and icons Please check with Brand Management when if you need to create a logo for a new Category 3 product that are no longer in compliance with the system be conscious of the need for using the unifier. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 45 4.11 | PARTNERSHIPS AND PRODUCTS BRANDING EXECUTION EXAMPLES: CATEGORY 3 Scaling Solar Brochure Cover Unlocking Private Investment in African Solar Power WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 46 4.12 | PARTNERSHIPS AND PRODUCTS BRANDING EXECUTION EXAMPLES: CATEGORY 3 Lighting Global Website WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 47 5.0 | USAGE EXAMPLES PRESENTATION The following pages show templates and examples of how the WBG brand is being properly applied. Consider them a reference guide as you develop your material. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 48 5.1 | USAGE EXAMPLES BACKDROPS For video backdrops, use PMS 2945 as the main blue color. It is an effective midpoint between the IFC and World Bank Group corporate colors, and works well on-camera and under lighting. NOTE: Video backdrops may include member institution URLs or other design elements with approval of Brand Management and WBG video/broadcasting specialists. Spring Meetings / April 2014 WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 49 5.2 | USAGE EXAMPLES STANDING BANNERS Standing Banner Templates New templates for WBG standing banners have been created and posted on the WBGVisuals landing page. The banner templates allow logos, text, photos, Development and background images to Finance (DFi) be used interchangeably. Real Money. Cobranded donor logos can Real People. also be used. Real Results. Cobranded logo1 Cobranded logo2 Cobranded logo3 Cobranded logo4 Accessing Global Markets The World Bank Group and Trade • Trade competitiveness and diversification Creating Jobs, • Trade facilitation, transport logistics and trade finance Small-Scale Increasing Incomes • Support for market access Agriculture A key to broad-based, and international trade cooperation The backbone of sustainable growth rural economies. • Managing shocks Inclusive policies and promoting greater inclusion bring benefits for all. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 50 5.3 | USAGE EXAMPLES BUSINESS CARDS WBG/Integrated Staff members may create their own business card title with the concurrence of their manager. The business card Vice Presidential Unit Name title can be used on their official business cards and FirstName LastName Title added to e-signatures (see Unit/Section pages 53-54). Division T +1 (202) 123 4567 skypename M +1 (202) 123 9876 E flastname@worldbankgroup.org @twitterhandle W www.worldbank.org 1818 H Street NW ∙ MSN MC 12-103 ∙ Washington DC 20433 ∙ USA Variable designation for VPU or other The World Bank sub-entities (can also appear as WBG only, with no VPU or sub-entity name). IFC WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 51 5.4 | USAGE EXAMPLES BUSINESS CARDS (CONTINUED) MIGA All WBG and member institution cards have the option of using another image on the reverse side. They may also leave that side blank, or devote it to translations of the front side. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 52 5.5 | USAGE EXAMPLES E-SIGNATURE Web/Integrated e-signature generator may be accessed WBGVisuals. FirstName LastName Title Unit/Section T +1 (202) 123 4567 M +1 (202) 123 9876 F +1 (202) 123 6789 E flastname@worldbankgroup.org W www.worldbank.org @twitterhandle skypename linkedinid 1818 H Street NW ∙ MSN MC 12-103 ∙ Washington DC 20433 ∙ USA Vice Presidential Unit Name The World Bank FirstName LastName Title Unit/Section T +1 (202) 123 4567 M +1 (202) 123 9876 F +1 (202) 123 6789 E flastname@worldbank.org W www.worldbank.org @twitterhandle skypename linkedinid 1818 H Street NW ∙ MSN MC 12-103 ∙ Washington DC 20433 ∙ USA WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 53 5.6 | USAGE EXAMPLES E-SIGNATURE (CONTINUED) IFC FirstName LastName Title Unit/Section T +1 (202) 123 4567 M +1 (202) 123 9876 F +1 (202) 123 6789 E flastname@ifc.org W www.ifc.org @twitterhandle skypename linkedinid 2121 Pennsylvania Ave. ∙ MSN F 10K-1007 ∙ Washington DC 20433 USA MIGA FirstName LastName Title Unit/Section T +1 (202) 123 4567 M +1 (202) 123 9876 F +1 (202) 123 6789 E flastname@worldbank.org W www.miga.org @twitterhandle skypename linkedinid 1818 H Street NW ∙ MSN MC 12-103 ∙ Washington DC 20433 ∙ USA WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 54 5.7 | USAGE EXAMPLES FACT SHEETS Fact Sheet Templates Word and InDesign fact sheet templates are also now available. GLOBAL PRACTICES PROFILE ProjectUpdate OVERVIEW Orrum etum, non cus re, omnis rate il maxim repel maxim et am es que ventota tioribus, tem sed modit aspe velibus quodic temolup tatempor minto modis nos qui solectum earitatemque ipicita velitibus eost fugitis ad eveligenim venditis in rem harum dolecullaut et ped ea alita veles is doleces simaio et laboribus dem reptur? Obis seque preiund uciatqui cum, iusapic idercia voles imus quis ut laccae assinul liquas volorup- tius experibus verumqui non nobis core sit facium utas ma voluptatia in earchilla. SUBHEAD 1 post, offic tota nam fuga. Itati ut dolorectus sint eatquam, si culpa Subhead 2 que pra voloreiunt ea porum vid modi nos aut Subhead 3 lam sit exere, omnieni enditatur? Quis Uciis essitaquid exerspero quid etum, que andis eaquiatem iur rest, sus. Tem rendis mi, qui to et a quassi cullam doluptu ribusan dipsam venis dolestota voloreh enihilitia quo offictiunt eium inihi- cae ipicius atiscimus santi aut voluptae earchil ium, si nestibus, consequae verum voloreptum ipsae. Tota di omnis exceped quae volupta ssequia dolut rerum re di sit que liqui culparc hilluptur senem hillori coremped tem consequi beatestrunt hilit eniendi miligen derunti dolores sequassit hicidi dis pedi doluptatur? tem. Maiosto eos deliasi magnis enim que parci nobit aut dolorem vidus untem fugitat qui SUBHEAD 1 audae rem ut qui dolo blab ium rerro dollam Dolestiume quo quos eaquisquat quiatistem cusciate verciis doluptatum quatias verum ut et necus aliam re plam auda coreperrum quias sim fugit es ad quis aliquis parchi- cid mi, nonecte mpernam, nulpa eatius earunt vendae pre, alibus et, ut dus. eatistibus que serum facessume plabore, ant, Subhead 3 sunde idel experiostrum qui utem Les dero vellest, cori vendant et voloriatum que esedis exerum non corum ad ut vendunt et nonsec- ta qui volest, sitaquos desectia que lit ipiciur ibusapi enemquis ad ma quos et TRADE & COMPETITIVENESS – UPDATED JULY 2014 WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 55 5.8 | USAGE EXAMPLES CORPORATE POWERPOINT Powerpoint Template The PowerPoint template is available in alternate color schemes, and can carry the WBG, World Bank, IFC or MIGA logos, as well as related sublogos or cobranding. They have the WBG color palette embedded to allow for consistency in presentations. NOTE: Powerpoint and Stationery templates will allow VPU or other sub-entities’ names to appear in the WBG logo. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 56 5.9 | USAGE EXAMPLES CORPORATE STATIONERY Letterhead NOTE: Powerpoint and Stationery templates will allow VPU or other sub-entities’ names FIRST LAST NAME (All Caps) Title (Upper/Lower Case) to appear in the WBG logo. Vice Presidency, GP, Unit (Upper/Lower case) April 11, 2014 RecipientTitle RecipientFirstName RecipientLastName RecipientJobTitle RecipientComp RecipientAddress RecipientFullAddress Salutation Subject Sincerely, WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 57 5.10 | USAGE EXAMPLES E-NEWSLETTERS AND E-VITES E-Newsletters NOTE: Templates are also available on WBGVisuals for e-newsletters and e-vites E-vites Please contact Brand Management for support on Partnership and Product Branding. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 58 5.11 | USAGE EXAMPLES WEBSITES World Bank Website NOTE: All member institution websites now use their own logos in the header and the WBG logo in the footer. World Bank Mobile Website WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 59 5.12 | USAGE EXAMPLES WEBSITES (CONTINUED) IFC Website NOTE: All member institution websites now use their own logos in the header and the WBG logo in the footer. IFC Mobile Website WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 60 5.13 | USAGE EXAMPLES WEBSITES (CONTINUED) MIGA NOTE: All member institution websites now use their own logos in the header and the WBG logo in the footer. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 61 5.14 | USAGE EXAMPLES SOCIAL MEDIA Social Media Entity Global Practices, Cross- Cutting Solution Areas, or other WBG entities present on social media channels should use the WBG logo, or its globe element laid out separately as a graphic element (see page 13). Since Andes and Arial fonts are typically not available for use in social media content, headers may be created in available fonts in those cases. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 62 5.15 | USAGE EXAMPLES SPECIAL INITIATIVES Joint Initiatives with Multiple WBG Institutions For special initiatives that involve more than one WBG institution and are distinct from conventional operations, customized logos such as “An Innovation of World Bank Group” can be used (see pages 45-47). Please inquire with Brand Management when considering this option. Joint Initiatives with Other Institutions In the rare cases where the World Bank Group joins other institutions in a coordinated initiative without housing its secretariat or administering a related multidonor trust fund, the logo should be evenly balanced with those of the other participants in relationship to the initiative’s name. This arrangement indicates that the WBG is merely one of several equal players in the initiative. Such usages must be cleared in advance by Brand Management. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 63 5.16 | USAGE EXAMPLES FLAGS AND GIFT ITEMS Flags The approved WBG flag design shows the vertical white logo on a blue background. Use the gradient globe wherever possible, while realizing that sewn flag designs often cannot accommodate it and may require use of the solid white globe. WBG President Jim Yong Kim with ILO Director General Guy Ryder, June 2015 WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 64 5.17 | USAGE EXAMPLES FLAGS AND GIFT ITEMS (CONTINUED) Gift Items Customized gift items that VPUs and Departments order from approved vendors will also use the new official logos, available from GSD’s Logo Central and the IFC and MIGA logo archives. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 65 5.18 | USAGE EXAMPLES LOGO USAGE VIOLATIONS Steps to Avoid Do Not: • Alter existing logos in any way • Create unauthorized logos using new colors, fonts, images, or taglines • Break up logo components and attempt to use them individually • Create unauthorized new images that attempt to maintain the WBG look and feel • Continue to use outdated logos, unless an approved transition plan is in place WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 66 6.0 | PUBLICATIONS GUIDELINES The following guidelines address the placement and size for use of the new logos on the front cover, back cover, spine, and title page of books and other publications. They are intended to ensure that the logos are used consistently and effectively in all WBG publications. Books published by ECR Publishing and When the publication represents only one of Knowledge will carry the WBG logo alone, the WBG member institutions—including the reflecting the integration of the member World Bank, IFC, or MIGA—then the book cover institutions into one group. See page 11 for carries the logo of the member institution only. background and instructions on when to use the WBG logo alone, when to use the WBG logo in conjunction with member institution logos, and when to use a member institution logo alone. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 67 6.1 | PUBLICATIONS LOGO PLACEMENT Back and Front Covers The horizontal version of the logo is intended for the front and back covers of books. On the front cover, the preferred placement of the logo is in the lower or upper left corner with equal space from the trim and spine. However, the logo can also be centered at the bottom of the page to coordinate with centered designs. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 68 6.2 | PUBLICATIONS LOGO PLACEMENT (CONTINUED) Treatment of Other Non-WBG Logos Example 1: WBG logo reversed to white on front cover and with cosponsor logo on back cover Sub-Saharan Africa boasts the highest share of women entrepreneurs in the world, but they are disproportionately concentrated among the self-employed rather than AFRICA DEVELOPMENT FORUM employers. Relative to men, women are pursuing lower opportunity activities, with their enterprises more likely to be smaller, informal, and in low value-added lines of business. The challenge in expanding opportunities is not helping more women become entrepreneurs but enabling them to shift to higher return activities. This book analyzes four key areas for expanding women’s economic empowerment in Africa: • strengthening women’s property rights and their ability to control assets, • improving women’s access to finance, • building human capital in business skills and networks, and • strengthening women’s voices in business environment reform. Hallward-Driemeier focuses on these four areas to explain gender differences and gaps across a spectrum of enterprises, analyzing the latest data from household and enterprise surveys in 41 Sub-Saharan African countries. She also provides practical steps for policy makers and practitioners on how to close these gender gaps and enable more women to shift to higher return activities. Enterprising Women: Expanding Economic Opportunities in Africa is the companion volume to Empowering Women: Legal Rights and Economic Opportunities in Africa. “This book provides examples from countries across the region of how to achieve success. The data show the gender patterns across types of entrepreneurial activities—but they are not uniform. Variations in these patterns and analyses of reforms show how shifting conditions make a difference. More indeed can be done, and this book provides a roadmap of how to do it.” —Ngozi Okonjo-Iweala, Coordinating Minister of Economy and Minister of Finance, Enterprising Women Federal Republic of Nigeria “Enterprising Women brings together a wealth of data from household and firm surveys from over 40 countries to study a vital issue in Africa. This book combines analytical insights and practical recommendations on how to make expanding Expanding Economic women’s opportunities a reality. Highly recommended.” Opportunities in Africa —Haroon Bhorat, Professor of Economics and Director of the Development Policy Research Unit, the University of Cape Town, South Africa Mary Hallward-Driemeier ISBN 978-0-8213-9703-9 SKU 19703 In cases of formal copublications, the treatment The best practice for acknowledging the work of non-WBG logos is governed by the of contributors and collaborators is to include arrangements explicitly defined in the contract the names in the text of the preface or the between the parties. acknowledgment. For books published formally, the logos of the Bank Group department In the cases of cosponsors, additional logos entities do not appear on the book cover (front, appear above the World Bank Group or back, or spine), or on the book’s title page. member institution logo in the bottom left Exceptions may be made for independent or corner of the back cover (see Example 1). quasi-independent units within the Bank, such as the Independent Evaluation Group (IEG). WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 69 6.3 | PUBLICATIONS LOGO PLACEMENT (CONTINUED) Spine Example 1: World Bank Group logo in white; book with a 1” spine (note that globe on the spine is same size as it appears in the full logo on front/back covers). The original Microfinance Handbook provided a very useful guide for practitioners and students of The New Microfinance Handbook The original Microfinance Handbook provided a very useful guide for practitioners and students of outreach to meet the diverse financial service needs of clients. The New Microfinance Handbook brings outreach to meet the diverse financial service needs of clients. The New Microfinance Handbook brings together leading industry thinkers and organizes their ideas into a concise reference for all development together leading industry thinkers and organizes their ideas into a concise reference for all development finance stakeholders. The book methodically outlines all the considerations for increasing financial finance stakeholders. The book methodically outlines all the considerations for increasing financial inclusion, with a particular focus on understanding the needs of poor households. inclusion, with a particular focus on understanding the needs of poor households. The New Microfinance Handbook “ We have used the original Microfinance Handbook for years as a core text for our training programs, “ We have used the original Microfinance Handbook for years as a core text for our training programs, and this second edition is even more complete. Joanna and the authors have done a thorough updating and this second edition is even more complete. Joanna and the authors have done a thorough updating of all the sections. Its new sections reflect the progress in the field, moving beyond credit and savings of all the sections. Its new sections reflect the progress in the field, moving beyond credit and savings into microinsurance, money transfers, and payments systems. The Handbook continues to be the best into microinsurance, money transfers, and payments systems. The Handbook continues to be the best single source compendium on the ‘how to’ of financial services for the poor and I recommend it highly.” single source compendium on the ‘how to’ of financial services for the poor and I recommend it highly.” Robert Peck Christen, President, Boulder Institute of Microfinance Professor of Practice, Robert Peck Christen, President, Boulder Institute of Microfinance Professor of Practice, “ In the midst of all the jargon about financial inclusion and financial ecosystems, it is very helpful to “ Microfinance has experienced a wave of new thinking in the past decade, with a sharpened focus on the have a clear and thoughtful description of the various pieces, and of how they fit together as a basis of financial needs of households rather than only enterprises. The New Microfinance Handbook introduces understanding and of action. The New Microfinance Handbook provides this basis. The new edition readers to the most important ideas and shows how these ideas can be turned into action. If you work shows how far systemic thinking about the role of microfinance in the financial system has come.” in microfinance, this book should be high on your reading list.” David Porteous, Managing Director, Bankable Frontier Associates Jonathan Morduch, Professor of Public Policy and Economics, New York University and co-editor of Banking the World: Empirical Foundations of Financial Inclusion “ Microfinance has experienced a wave of new thinking in the past decade, with a sharpened focus on the financial needs of households rather than only enterprises. The New Microfinance Handbook introduces “ This is a book that will become an important part of the history of finance. The New Microfinance readers to the most important ideas and shows how these ideas can be turned into action. If you work Handbook documents and analyzes the extensive expansion and depth in our knowledge of de - in microfinance, this book should be high on your reading list.” mand-driven products and services, and on the institutions that make these work. Discussion of recent The New advances, innovations, and breakthroughs in the industry include the importance of enabling environ - Jonathan Morduch, Professor of Public Policy and Economics, New York University and co-editor ments; results from new research on supply and demand; the experiences of, and huge potential for, of Banking the World: Empirical Foundations of Financial Inclusion Microfinance people in the world, this book is both profound and enjoyable.” “ This is a book that will become an important part of the history of finance. The New Microfinance Handbook documents and analyzes the extensive expansion and depth in our knowledge of de - Marguerite S. Robinson, author of The Microfinance Revolution mand-driven products and services, and on the institutions that make these work. Discussion of recent Ledgerwood advances, innovations, and breakthroughs in the industry include the importance of enabling environ - ments; results from new research on supply and demand; the experiences of, and huge potential for, Handbook people in the world, this book is both profound and enjoyable.” Marguerite S. Robinson, author of The Microfinance Revolution Ledgerwood with Earne and Nelson ISBN 978-0-8213-8927-0 A Financial Market System Perspective ISBN 978-0-8213-8927-0 ISBN 978-0-8213-8927-0 Edited by Joanna Ledgerwood with Julie Earne and Candace Nelson SKU 18927 SKU 18927 SKU 18927 Example 2: Narrow spine (less than 3/8”) with “World Bank Group” typeset on the spine, replacing the globe. The New Microfinance Handbook Ledgerwood Edited by Joanna Ledgerwood s. The New Microfinance Handbook introduces with Julie Earne and Candace Nelson ents. The New Microfinance Handbook brings include the importance of enabling environ - dbook as into a concise reference for all development ems. The Handbook continues to be the best d the authors have done a thorough updating he past decade, with a sharpened focus on the rvices for the poor and I recommend it highly.” ISBN 978-0-8213-8927-0 s that make these work. Discussion of recent ces, and of how they fit together as a basis of ideas can be turned into action. If you work the field, moving beyond credit and savings Perspective ars as a core text for our training programs, dbook provides this basis. The new edition the experiences of, and huge potential for, ful guide for practitioners and students of istory of finance. The New Microfinance he considerations for increasing financial financial ecosystems, it is very helpful to omics, New York University and co-editor ion and depth in our knowledge of de - nance in the financial system has come.” ISBN 978-0-8213-8927-0 SKU 18927 icrofinance Professor of Practice, SKU 18927 eds of poor households. ce rket System WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 70 ssociates volution nclusion able.” list.” 6.4 | PUBLICATIONS LOGO PLACEMENT (CONTINUED) Example 3: Title page showing placement in Books and publications lower left corner generally have title pages (and often are preceded by half-title pages), and the WBG logo or an individual member institution logo appears at the bottom of The New the title page. The preferred Microfinance placement is in the lower left Handbook A Financial Market System Perspective corner of the page with equal distance from the trim and Edited by Joanna Ledgerwood spine (see Example 3). with Julie Earne and Candace Nelson However, the logo can be centered at the bottom of the page to coordinate with centered designs (see Example 4). It is recommended that the Example 4: Title page showing centered centered logo be used placement in those instances. Title pages of World Bank Group publications will no longer carry the words “Washington, D.C.” The New MICROFINANCE HANDBOOK A FINANCIAL MARKET SYSTEM PERSPECTIVE Edited by Joanna Ledgerwood with Julie Earne and Candace Nelson WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 71 6.5 | PUBLICATIONS LOGO COLOR OPTIONS When compatible with the design, use the blue version of the logo. In other instances, such as bright- and dark-colored backgrounds, use the black or reversed out (“white”) version (examples at left). WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 72 6.6 | PUBLICATIONS MINIMUM LOGO SIZE Minimum Size for Cover Use For books and publications the minimum size for the .3” logo is .3” (7.5 mm or 1.75 (7.5mm picas) in height for the full or 1.75 picas) logo. .25” (6.5mm or 1.5 picas) .3” Minimum Size for Spine Usage (7.5mm For the globe only version of or 1.75 picas) the logo that will appear on .4” spines, the minimum size is .25” (10mm .25” (6.5mm or 1.5 picas) in (6.5mm or or 2.5 picas) 1.5 picas) .3” height. (7.5mm or 1.75 picas) .25” .4” (10mm (6.5mm or or 2.5 picas) The maximum size for the Maximum Size for Cover Usage 1.5 picas) logo is .4” in height (both for the covers and .4” the spine globe). (10mm or 2.5 picas) WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 73 6.7 | PUBLICATIONS USAGE SAMPLES Doing Business 2015 The World Bank Group A to Z 12th edition Doing Business 2015 Going Beyond Efficiency DoinG BusinEss 2015 -0-8213-9984-2 Comparing Business regulations for domestiC firms in 189 eConomies A World Bank Group Flagship Report 84 One of our highest-profile publications, Doing The World Bank Group A to Z provides need- Business, was formerly cobranded to the World to-know information about the World Bank Bank and IFC. It is now branded only to the Group in a concise, approachable manner. World Bank Group. Building on previous editions of A Guide to the World Bank, it has been completely revised and updated to include features not found in its predecessors, including examples and photos of Bank Group projects and programs, and introductory content that highlights the new World Bank Group’s goals, financials, regions, and results. WORLD BANK GROUP | BRANDING AND VISUAL IDENTITY GUIDELINES 74 For further guidance please contact: Lisa A. Kopp Head, Brand Management IFC Communication Services World Bank Group Email: lkopp@ifc.org Telephone: +1 (202) 473 7269 Mobile: +1 (323) 314 0697